About

Delivering quality and paying attention to detail are essential to me — I believe that great design is defined by care and precision.

Hi, I’m Annika, a Berlin-based senior product designer driven by curiosity and a love for elegant, user-centered solutions. I turn complex challenges into simple, scalable experiences that make a real impact.

Hi, with over 10 years of experience, I’ve helped companies enhance their products through thoughtful design and seamless user flows.

Currently, I work at Axel Springer National Media & Tech, improving CMS solutions for brands like BILD and WELT, focusing on usability challenges and building a consistent design system.

My background as an Art Director sharpened my eye for detail, branding, and storytelling—skills I now apply to crafting cohesive product experiences.

When I’m not designing, I recharge by the sea or exploring new cities, always seeking fresh perspectives and inspiration.

Kind words from happy clients 👏

"We met Annika as an extremely reliable and committed person and appreciated it. The implementation of our tasks was innovative, dynamic and professional."
Renata Korte / Onsite- & Content Manager / myToys.de GmbH

"Working with Annika was super uncomplicated and always to our satisfaction. Thanks to her smart and professional design, our website can now easily keep up with other modern websites. In addition, the conversion rate of the website has improved significantly."
Katja Lohmann / Product Manager / Deutsche Lichtmiete

"As part of our contest "Your Idea!" Ms. Beckmann impressed the jury with an interactive concept for our career site and social media channels. She enthused by her sense of innovation and her professionalism."
Sven Kollmenter / Experte HR-Marketing / Deutsche Telekom AG

"Annika was instrumental in building and designing the roove website. She works with a lot of patience and attention to detail and I look forward to more projects with her."
Mark Beyer / Co-Founder / roove

"Our cooperation with Annika was very well-structured and reliable. She is an expert in her field and has high design standards. It was very easy to realize our wishes with her. We would always recommend her."
Josephine Schlamp / Co-Founder / Telamon.TV

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