About

Delivering quality and paying attention to detail are essential to me — I believe that great design is defined by care and precision.

Hi, I’m Annika — Senior Product Designer based in Berlin.
I design user-centered digital products with a strong focus on clarity, scalability, and long-term impact.

With over 15 years of experience in design, spanning in-house roles and long-term independent work, I help teams transform complex requirements into intuitive, well-structured product experiences. My work sits at the intersection of UX, UI, and design systems always guided by a deep understanding of user needs and business goals.

Currently, I work at Axel Springer National Media & Tech, improving CMS solutions for brands such as BILD and WELT. I focus on solving usability challenges, aligning cross-functional teams, and building consistent, scalable design systems.

My background as an Art Director shaped my strong sense for visual quality, branding, and storytelling. Skills I now apply to creating cohesive product experiences that feel thoughtful and intentional.

Outside of work, I find inspiration by the sea or while exploring new cities. I’m curious by nature and continuously exploring AI-driven workflows to refine how I design, collaborate, and build digital products.

Kind words from happy clients 👏

"We met Annika as an extremely reliable and committed person and appreciated it. The implementation of our tasks was innovative, dynamic and professional."
Renata Korte / Onsite- & Content Manager / myToys.de GmbH

"Working with Annika was super uncomplicated and always to our satisfaction. Thanks to her smart and professional design, our website can now easily keep up with other modern websites. In addition, the conversion rate of the website has improved significantly."
Katja Lohmann / Product Manager / Deutsche Lichtmiete

"As part of our contest "Your Idea!" Ms. Beckmann impressed the jury with an interactive concept for our career site and social media channels. She enthused by her sense of innovation and her professionalism."
Sven Kollmenter / Experte HR-Marketing / Deutsche Telekom AG

"Annika was instrumental in building and designing the roove website. She works with a lot of patience and attention to detail and I look forward to more projects with her."
Mark Beyer / Co-Founder / roove

"Our cooperation with Annika was very well-structured and reliable. She is an expert in her field and has high design standards. It was very easy to realize our wishes with her. We would always recommend her."
Josephine Schlamp / Co-Founder / Telamon.TV

↑Back to Top