editorial.one is a CMS suite designed for seamless and efficient newsroom workflows. The branding aims to create a unified and recognizable user experience.
Challenge: Building a cohesive visual identity
The goal was to establish a modern and professional brand that ensures:
Consistency
A unified design language across all suite products.
Recognition
A strong visual identity with a clear logo.
Modern Appeal
A clean, professional and inviting aesthetic.
Consistency
A unified design language across all suite products.
Recognition
A strong visual identity with a clear logo.
Modern Appeal
A clean, professional and inviting aesthetic.
Solution: A strategic branding approach
Market & competitor analysis
Identifying differentiation opportunities.
Brand values definition
Clarity, collaboration and efficiency as key pillars.
Moodboards & sketches
Visual exploration for a distinctive look.
Iterative design process
Refining logo and identity through feedback loops.
Identifying differentiation opportunities.
Brand values definition
Clarity, collaboration and efficiency as key pillars.
Moodboards & sketches
Visual exploration for a distinctive look.
Iterative design process
Refining logo and identity through feedback loops.
Result: A modern, modular brand system
Clean wordmark & icon logo
A typography-based logo paired with a modular icon, symbolizing newsroom connectivity.
Seamless digital integration
Applied across UI, web design and marketing materials.
User-tested & optimized
Ensuring clarity and ease of use.
A typography-based logo paired with a modular icon, symbolizing newsroom connectivity.
Seamless digital integration
Applied across UI, web design and marketing materials.
User-tested & optimized
Ensuring clarity and ease of use.
What I worked on
Branding
Logodesign
Design System
Branding
Logodesign
Design System
My role
Lead Designer (2024)
Company
Axel Springer
National Media & Tech GmbH & Co. KG
Lead Designer (2024)
Company
Axel Springer
National Media & Tech GmbH & Co. KG
Conclusion
The branding for editorial.one creates a cohesive and recognizable identity that enhances the user experience. Future expansions may include animations and extended design guidelines.