Deutsche Lichtmiete revolutionized industrial lighting, yet its online presence did not reflect its innovation. The challenge: create a website that informs, engages and seamlessly guides users to the right solutions.
Challenge: Outdated user experience
The existing website struggled with unclear navigation and ineffective content structure, making it difficult for key audiences to find relevant information. A complete redesign was needed to improve clarity, usability, and engagement.
Key issues
Unclear navigation
Users couldn’t easily find the right information.
Lack of targeted user journeys
B2B customers, press and job seekers needed specific pathways.
Inefficient content structure
Information was scattered and lacked flexibility.
Users couldn’t easily find the right information.
Lack of targeted user journeys
B2B customers, press and job seekers needed specific pathways.
Inefficient content structure
Information was scattered and lacked flexibility.
Solution: A clear, user-centric website
Modern & professional design
Reflects the brand’s quality and innovation.
Tailored user journeys
Customized pathways for different audiences.
Modular content strategy
Flexible UI components for dynamic content presentation.
Reflects the brand’s quality and innovation.
Tailored user journeys
Customized pathways for different audiences.
Modular content strategy
Flexible UI components for dynamic content presentation.
Result: A seamless, engaging experience
Enhanced clarity
Users find what they need quickly and effortlessly.
Optimized user journeys
B2B clients, press and job seekers get relevant content instantly.
Future-Proof structure
Scalable and adaptable for ongoing content needs.
Users find what they need quickly and effortlessly.
Optimized user journeys
B2B clients, press and job seekers get relevant content instantly.
Future-Proof structure
Scalable and adaptable for ongoing content needs.
What I worked on
UI/UX Design
UI/UX Design
My role
Freelance Designer (2020)
Company
Deutsche Lichtmiete
Freelance Designer (2020)
Company
Deutsche Lichtmiete
Conclusion
Though Deutsche Lichtmiete is no longer active, its digital transformation set a high standard for usability and strategic design. The project demonstrated how thoughtful UX/UI can create a platform that not only looks great but also actively supports business goals—leaving a lasting impression in the industry.