With over 1.400 brands, mirapodo needed to make finding the perfect shoe both effortless and inspiring. The goal: a shopping experience that combines usability with emotional appeal.
Challenge: A functional but uninspiring experience
While mirapodo offered an extensive selection, the platform lacked intuitive navigation and engaging content. The challenge was to create a seamless shopping journey across desktop and mobile.
Key issues
Complex Navigation
Customers struggled to find the right shoes quickly.
Lack of Emotional Connection
The platform didn’t inspire shoppers.
Mobile Optimization
The experience needed to be smooth across all devices.
Customers struggled to find the right shoes quickly.
Lack of Emotional Connection
The platform didn’t inspire shoppers.
Mobile Optimization
The experience needed to be smooth across all devices.
Solution: A user-centric & engaging redesign
Intuitive Navigation
A clean layout for effortless browsing.
Emotional Storytelling
Trend highlights and curated collections.
Strategic Content Placement
New arrivals, deals and seasonal trends upfront.
Optimized for Mobile
Fast loading, seamless filtering and touch-friendly design.
A clean layout for effortless browsing.
Emotional Storytelling
Trend highlights and curated collections.
Strategic Content Placement
New arrivals, deals and seasonal trends upfront.
Optimized for Mobile
Fast loading, seamless filtering and touch-friendly design.
Result: A benchmark for e-commerce
Faster, smoother shopping
A frictionless journey from search to purchase.
Inspiring customer engagement
Bringing passion for shoes to life.
Seamless across devices
A shopping experience tailored for every screen.
A frictionless journey from search to purchase.
Inspiring customer engagement
Bringing passion for shoes to life.
Seamless across devices
A shopping experience tailored for every screen.
What I worked on
UI/UX Design
UI/UX Design
My role
Freelance Designer (2018)
Company
mirapodo // myToys.de GmbH
Freelance Designer (2018)
Company
mirapodo // myToys.de GmbH
Conclusion
Though mirapodo is no longer active, the lessons learned from its redesign continue to shape best practices in e-commerce. The project demonstrated that a great online shopping experience is not just about navigation—it’s about creating a journey that excites, engages and converts.
mirapodo may have closed its doors, but its approach to usability, branding and customer engagement leaves a lasting footprint in the industry.