A scalable, white-label radio platform that allows stations to maintain their unique brand identity while delivering a seamless, user-friendly audio experience.
Challenge: One size doesn’t fit all
Radio stations need a digital presence that reflects their brand while ensuring a smooth and consistent user experience. A rigid platform limits flexibility, while too much customization can create usability issues.
Key issues
Brand identity conflicts
Stations need a unique look without breaking platform consistency.
Complex user experience
Listeners expect easy access, search and playback.
Inefficient content management
Stations need a flexible way to organize and distribute audio.
Stations need a unique look without breaking platform consistency.
Complex user experience
Listeners expect easy access, search and playback.
Inefficient content management
Stations need a flexible way to organize and distribute audio.
Solution: A flexible, white-label platform
Modular customization
Stations build branded sites within a scalable system.
Seamless audio experience
Central player, smart search & personalized playlists.
Intuitive UX
Clean, adaptable design for easy navigation.
Stations build branded sites within a scalable system.
Seamless audio experience
Central player, smart search & personalized playlists.
Intuitive UX
Clean, adaptable design for easy navigation.
Result: Flexibility meets consistency
Stronger brand presence
Unique station identities within a unified platform.
Engaged listeners
Seamless audio playback and personalized content.
Efficient content management
Easy-to-use backend for playlist and library control.
Unique station identities within a unified platform.
Engaged listeners
Seamless audio playback and personalized content.
Efficient content management
Easy-to-use backend for playlist and library control.
What I worked on
UX & UI Design
Design System
My role
Lead Designer (2022)
Company
Digital Media Hub (RTL Group)
UX & UI Design
Design System
My role
Lead Designer (2022)
Company
Digital Media Hub (RTL Group)
Conclusion
The radio platform successfully balances flexibility and consistency, giving each station a unique, branded digital presence while maintaining a seamless audio experience for listeners. With modular customization, an intuitive interface and strong engagement features, the platform provides a future-proof digital solution for modern radio broadcasting.